Total QX™ in action
How the parts of Total QX™ fit together as one system, each building on the last, from first principles to measurable change.
You don’t have to adopt Total QX all at once. You can start with a single quick win and feel it work, which is exactly what Totally Consumable QX™ is for. What this page shows is the bigger picture: the parts aren’t a scatter of disconnected tactics, they’re one coherent system, and the real gains come as they start to compound, each part making the others work better.
How the parts fit together
Read in sequence, the framework tells a single story.
- Core principles and pillars set the foundation: the Cornerstone, the mindsets, and the structure everything else stands on.
- Quick wins are the way in: small, deliberate changes that prove the idea and build momentum.
- Touchpoint Experience Design™ designs the interactions themselves, so ordinary moments become memorable ones.
- Value Impact Goals™ make sure those interactions serve a real outcome, not just activity.
- Engagement Experience Quotient (XQ™) measures how the experience is actually felt, the part traditional numbers miss.
- Implementation and diagnostic tools are the instruments that let you spark, measure, and check the whole thing.
Take any part on its own and it helps. Run them as one system and they compound.
Why it works as one system
Total QX works because it joins two things most businesses keep apart: commercial discipline and human experience. Every touchpoint, every goal, every interaction is measured against the same standard, good for the customer, good for the staff, good for the business, so improving one part doesn’t quietly cost another. That’s what turns a set of good ideas into a business people remember.
Where to start
You don’t adopt the whole framework on day one.
- Start where it fits. Pick the part that matches what you’re already trying to do: a quick win, a sharper set of Value Impact Goals, one designed touchpoint.
- Make it a team effort. Total QX holds when the people delivering the work own it, not when it’s announced from the top.
- Keep refining. Use Interactive Engagement Circuits™ to keep the feedback flowing, and let each round sharpen the next.
Common questions
Do I have to implement all of it? No. Start with one part that fits your current goals and build out from there. Each part pays its way on its own; running them together is what makes them compound.
Where’s the best place to begin? Most operators start with a quick win, for the fast proof, or with the framework overview, for the whole picture first. Either works.
How long before it shows? A quick win can land in days. The deeper changes, designed touchpoints, Value Impact Goals, a measurement habit, compound over months. Each step is measurable, so you’re never left guessing whether it’s working.
Start
Take a quick win for the fastest proof, revisit the framework overview for the whole picture, or bring Total QX to your own business through our corporate training and advisory work.
The whole framework
Where this page sits in the whole. Jump to any part, at either depth.
- Start
Total QX™
The whole system, and the two ways to read it.
- 01
The framework
What Total QX™ is, why it works, and who it is for.
- 02
Core principles & pillars
The Cornerstone, the Tenets and Pillars, and the twelve Principles the whole approach rests on.
- 03
Quick wins
Totally Consumable QX™: the Power of WOW and the Power of Small.
- 04
Touchpoint Experience Design™
Designing every interaction so it builds connection, not just throughput.
- 05
Value Impact Goals™
Goals that measure meaning and outcome, not just activity.
- 06
Engagement Experience Quotient (XQ™)
Measuring how an experience is felt, the part traditional metrics miss.
- 07
Implementation & diagnostic tools
The instruments that spark, measure, and diagnose: what puts the framework to work.
- You are here
Total QX™ in action
How all seven parts work as one system, from first principles to measurable change.